If you are looking at getting your festive postal packaging in the bag (pardon the pun) now is the time to get your thinking cap on. Think about what you want your branding to say. Remember that your postal packaging says a lot about you and your business. We all love that recognition, right! If you are looking to get festive postal packaging solutions, now really is the time to be getting prepared.
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At first thought things were looking pretty bleak. How on earth were we all going to get through this and survive! However, surprisingly, we have seen an increase in sales as more businesses takes to the online space and work from home. The thought process of getting busier was hard to compute in the early days. Fast forward a few weeks…..
As you may be aware with the gorgeous sunshine today and the signs of daffodils peeking through that spring has almost sprung! What better time to cheer up your postal packaging solutions too. Are you all grey?……….. Okay, we are talking mailing bags here! Or, do you prefer a little colour? Take a step back, just for a moment and really think about that last part of the jigsaw. That customer experience, when your products, gifts, items, whatever it is you post out, reach their final destination ~ how does the receiver feel?
When we go back and explain why we need the original, you know, for colours and exact fonts etc..... the penny starts to drop. At this point, we do get “oh can’t you just make it up from the screen shot?”..... err mmm... NO! We are not mind readers nor are we magicians in the world of packaging. We can resize, we can adapt your artwork to fit whatever packaging solution you want, mailing bags, packaging tape, envelopes, labels...you get the picture? But, we cannot second guess your exact colours, fonts, and branding..... much as we would love to!
You are in your business, having worked really hard to get to where you are today. You have grown your business, nurtured your clients/customers, done the promotion of YOU and what you have to offer ~ now what! The journey does not stop there! You need to keep reminding your audience that you are there, right? You need to attract new business, yes? So what better way to do that than having your very own branding published all over the place.
There are many ways to win loyal customers who will return time after time. In today’s environment we need to show that we are making the effort to adjust and adapt like everyone else. Saving our precious planet has become a ?1 priority along with the way of thinking within everything we do. Moving forward in 2020 we need to show that we all care and we are all doing our bit to help the environment.
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